As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.

This will help you know how to:

  • Describe what the terms e-commerce and m-commerce mean
  • Develop an e-commerce business plan
  • Evaluate e-commerce software options
  • Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
  • Test, launch, and update your e-commerce site
  • Design engaging, responsive web content
  • Understand e-commerce payment options and choose appropriate options for your site
  • Use appropriate tools to track key e-commerce metrics
  • Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
  • Create a marketing plan with all the essential elements
  • Market your online store using social media and other appropriate channels
  • Use discounts and promotions to market your e-commerce business
  • Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
  • Protect your intellectual property
  • Identify the rules and regulations that will govern your e-commerce businesses
Additional Information

Entrepreneurship and Small Business