E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day workshop you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this course, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer. This will help you know how to:

  • Apply the concepts of e-mail marketing to grow the influence and reach of a business
  • Analyze the different applications of e-mail marketing
  • Select a campaign strategy that will help them increase their reach
  • Apply a defined strategy to get the best out of every e-mail campaign
  • Track and analyze the results of an e-mail campaign

Course Content