{"id":66,"date":"2018-11-07T00:00:00","date_gmt":"2018-11-06T20:00:00","guid":{"rendered":"https:\/\/log.cudoo.com\/2018\/03\/11\/how-to-build-relationships-for-success-in-sales\/"},"modified":"2018-11-12T13:23:46","modified_gmt":"2018-11-12T09:23:46","slug":"how-to-build-long-term-relationships-with-clients","status":"publish","type":"post","link":"https:\/\/cudoo.com\/blog\/how-to-build-long-term-relationships-with-clients\/","title":{"rendered":"How to Build Long-Term Relationships with Clients"},"content":{"rendered":"

Two opposing goals seem to be the result of a successful sale \u2013 making the sale while also hoping to build a long-term relationship with the client. 98% of the top sales professionals say that building relationships is the most important part of generating new business.<\/span><\/p>\n

A survey conducted by LinkedIn showed that approximately 80% of sales are made between the 5th <\/span>to 12th <\/span>contact in your network. However, it is also something that most salespeople are known to struggle with. So what are some techniques that can be employed to help with building better relationships without compromising the sale?<\/span><\/p>\n

1. The Effort – Outcome Matrix<\/strong><\/h2>\n

\"Corporate<\/strong><\/p>\n

Using the effort-outcome matrix gives a quick understanding on how to initiate, build, manage and finally optimize building relationships. Opportunities can be initiated by networking within the community \u2013 attending business conferences, asking for referrals and volunteering. These opportunities can be converted in to clients by building their trust. Delivering on commitments in a timely fashion, and demonstrating professionalism and trustworthiness with additionally go a long way in building a connection.<\/p>\n

A focus on customer service by offering solutions, asking open ended questions and discovering your consumer\u2019s motivation for buying your product, will help manage the relationship that has been established. Finally, optimizing the relationship can be done by following up, reaching out and problem solving any queries on time.<\/p>\n

2. Remembering Names<\/strong><\/h2>\n

\"Remember<\/strong><\/p>\n

\u201cA person\u2019s name is to him or her, the sweetest and most important sound in any language.\u201d
\n<\/em>\u2013 Dale Carnegie.<\/p>\n

The ability to absorb and retain knowledge, especially names, is very important as it makes your clients feel valued. Some helpful tips would be to be pay attention and remain concentrated throughout, while repeating names out loud as soon as it is heard, and using it during the conversation is useful too. A more fun alternative could also be to get some kind of visual fix. (Matt has thick hair like a mat.) These are not things you are ever expected to share with the person so be as creative as you must be to remember visually.<\/p>\n

3. Successful Small Talk<\/strong><\/h2>\n

\"employees<\/strong><\/p>\n

Small talk can be daunting, and small talk with an ulterior motive can be even more formidable. If you find yourself alone, look for others who look similarly disengaged or join a group with an odd number of people. Avoid sarcasm and conversation topics that are too controversial or emotional. A good rule of thumb would be to imagine you as the host\/hostess. Politely end the conversation in a manner that states your delight at talking with the person and expresses your desire to not take any more of their time.<\/p>\n

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Featured Course:<\/h4>\n

Building Relationships for Success in Sales<\/a><\/p><\/blockquote>\n