Media and public relations is the most successful method of communicating your value to those around you and effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities. This course will provide you with practical and hands-on tools that will give you a skillset in dealing with the media and the public and you will learn how to manage effectively your image and value by forming solid networks through strategic communication planning.

This course touches on networking, “meet and greet” opportunities, dressing, writing, goal setting, media relations, issues and crisis communication planning, employee communication.

OBJECTIVES

At the end of this course you will be able to:

• Network for success
• Manage “Meet and Greet” opportunities
• Dress for success
• Write effectively
• Set your goals
• Manage media relations
• Plan issue and crisis communication
• Use social media
• Deliver effective employee communication

TARGET AUDIENCE

This course is designed for:

• Anyone who wishes to expand their network for professional or private reasons
• Anyone who wishes to learn how to communicate more effectively
• Anyone who wishes to make their business grow
• Job seekers
• Business owners and executives
• Team leaders and managers