In the digital era, personal branding, impression management and self-presentation are becoming more and more necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option and identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see.

personal branding implies being able to identify your assets, characteristics, strengths, and skills, and it can be summarized as the way you present yourself and others see you.

Personal branding allows you to share your vision and passions with others in a professional or private environment and influence how they see you.

This course touches on defining oneself, controlling and developing one’s image, building rapport through personal branding, using social media effectively, managing a brand during a crisis.

OBJECTIVES

By the end of this course you will be able to:

• Identify and define an image
• Control your image
• Sharpen your brand
• Use social media effectively
• Manage your brand in a crisis
• Develop a professional appearance