Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, reliable, consistent and responsive presence. Building a brand on social media has become a priority, for big as well as small businesses. Social media is where you find your audience, communicate with them and receive their feedback and suggestions. Whether you’re looking to build a brand from scratch or strengthen an existing brand, this course will help you build a brand using social media.
This course touches on how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
OBJECTIVES
At the end of this course you will be able to:
- Understand terms related to social media branding
- Create a strategy for your social media brand
- Become familiar with various social media platforms
- Identify what platforms fit your brand
- Communicate effectively over social media
- Deal with negative feedback and criticism
- Create a social media playbook to guide brand ambassadors
- Evaluate your brand strength and revise your strategy
TARGET AUDIENCE
This course is designed for:
- Business owners
- Mangers and supervisors
REQUIREMENTS
None/No previous knowledge required.
ESTIMATED COURSE DURATION
4 hours
COURSE SPECIFICATIONS
This course comes with 8 lessons consisting of text, interactive cards and quizzes.
It is a self-paced program available 24/7. Participants can learn at their own pace, anytime, anywhere and on any device.
CERTIFICATE
A participation certificate will be issued on completion of the course.
Course Content
LessonsStatus
1
Session One: Course Overview
2
Session Two: Defining the Terms
3
Session Three: Building Your Social Media Branding Strategy
4
Session Four: Identifying Your Social Media Audience
5
Session Five: The Key Social Media Platforms
6
Session Six: Creating Brand-Focused Messages
7
Session Seven: Building Customer Trust
8
Session Eight: Developing a Communication Strategy
9
Session Nine: Reviewing and Revising
Frequently Asked Questions
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When will I receive my certificate?
Once you have completed your course you can immediately log in to your account and download/print your certificate.
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How long is my certificate valid for?
Your certificate has lifetime validity. It does not expire.
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How can I pay?
Our subscriptions are processed by PayPal, Stripe, Apple Pay or Amazon Pay or you can use any Visa, Mastercard or American Express for payments. Cudoo does not collect or store your credit/debit card details.
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Is my payment secure?
Your payment is totally secure. All payments are processed through a secure HTTPS web page using SSL. Cudoo never collects or stores your credit/debit card or bank details.
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How do I use Cudoo once I have paid?
Once you have created your account and paid, you will receive a welcome email with a link to your learning platform so you can immediately start learning.
Example Certificate
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