Marketing Strategy and Planning Course

This course may be eligible for CEUs*

Creating a Marketing Plan Certificate

A good marketing plan is essential for keeping a business on track. If you do not know how you will be promoting a product or service, you will not maximise your profits or build a loyal following. You may end up targeting the wrong audience, wasting time and money as a result.

This course will take you through the process of drawing up a marketing plan. You will learn how to conduct background research, structure the plan and put it into action.

You Will Learn:

• The 4 reasons why making a marketing plan is so important to the overall health and development of a business
• How to put together a comprehensive marketing plan in 5 steps and the rationale behind each stage
• Why you may need an online marketing plan, the structure of a good online marketing plan and why you need to consider search engine optimisation (SEO)
• The general principles you need to follow when researching, finalising and double-checking your plan
• Five ways to put your plan into action, when to ask for help and how to monitor your progress

Benefits of Taking This Course:

• If you own a business, this course will help you learn how to promote your products and services in a straightforward, effective way
• If you work in sales or marketing, this course will help you write a plan that allows you to successfully target your ideal customer demographic
• If you are responsible for making high-level strategic decisions in your company, this course will help you look at the broader picture and push the business in the right direction
• If you have a general interest in marketing, this course will show you how companies put together marketing strategies

Frequently Asked Questions

• When will I receive my certificate?
  Once you have completed your course you can immediately log in to your account and download/print your certificate.
• How long is my certificate valid for?
  Your certificate has lifetime validity. It does not expire.
• How can I pay?
  Our subscriptions are processed by PayPal, Stripe, Apple Pay or Amazon Pay or you can use any Visa, Mastercard or American Express for payments. Cudoo does not collect or store your credit/debit card details.
• Is my payment secure?
  Your payment is totally secure. All payments are processed through a secure HTTPS web page using SSL. Cudoo never collects or stores your credit/debit card or bank details.
• How do I use Cudoo once I have paid?
  Once you have created your account and paid, you will receive a welcome email with a link to your learning platform so you can immediately start learning.

Example Certificate