Learn Chinese Mandarin and develop “Guanxi’, ensuring you are the first choice for Chinese hotel guests.
$12.99
This course may be eligible for CEUs*
Did you know, trust in China is predominantly built on personal relationships known as “Guanxi”.
Instead of trusting online hotel reviews written by strangers, IHG Research indicated that 52% said they rely on word of mouth recommendations from family and friends. Unsatisfying service for one guest can lead to losing potential business. While 37.41% prefer traveling in groups of 2-5, large family trips are very common, with family bookings looking for up to 20 hotel rooms for up to 2 weeks.
54% of Chinese travelers in the survey stated that lack of Mandarin-speaking staff and information in Mandarin was the top-marked area for improvement.
Learn Chinese Mandarin and develop ‘Guanxi’, ensuring you are the first choice for Chinese hotel guests.
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