Learn Brazilian Portuguese and work on your “Relacionamento” (Relationship) with your Brazilian customers.
Expected to be the fifth largest economy by 2025, the emerging middle class now represent 18% of the population in Brazil. For most of the past decade, up until a couple of years ago, Brazil enjoyed a dramatic boom in consumption. With the current economic situation, buying is all amount demonstrating ‘value for money’.
Initial contact with your Brazilian guests is all about building an honest relationship, as they feel more comfortable doing business with people and companies they know or “feel” that they know. Know your facts and be open about your prices, benefits, and possibilities, but make sure you focus on the emotional as well as the functional sales points.
Be careful with gestures: The “O.K.” sign (finger and thumb touching) is considered very rude, while the “thumbs up” gesture is used for approval!
With our Brazilian Portuguese Retail Microlearning Course, you can: