Branding: Creating and Managing Your Corporate Brand

Cover the basics of branding, from visual identity and values to communicating to the designer and launch

$99.99 $9.99

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Description

Your brand is the vehicle that propels your product or service into your customers’ lives and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This course will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer. Then will focus on how to put your brand out there in the right way and how to keep your brand energized and alive with monitoring and evaluation tools.

This course touches on the importance of branding, identifying products and their features, creating a mission and a vision, brand positioning, brand name and slogan, creating a visual identity, connecting with customers, how to launch a brand and take its pulse, SWOT analysis, measuring brand health, Middelton’s matrix, how to keep a brand alive.

 

OBJECTIVES 

At the end of this course you will be able to:

  • Understand what a brand is and what branding is about
  • Identify your brand’s products, their features and their values
  • Write a mission, vision and style statement for a brand
  • Understand the basics of positioning a brand
  • Create a visual identity, including a brand name, slogan and logo
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
  • Effectively plan an internal and external brand launch
  • Monitor and evaluate your brand and understand how to respond to the results

 

TARGET AUDIENCE

This course is designed for:

  • Business owners
  • Anyone who wishes to set up their own business

 

REQUIREMENTS

None/No previous knowledge required.

 

ESTIMATED COURSE DURATION

6 hours

 

COURSE SPECIFICATIONS

This course comes with 8 lessons consisting of text, interactive cards and quizzes.
It is a self-paced program available 24/7. Participants can learn at their own pace, anytime, anywhere and on any device.

 

CERTIFICATE

A participation certificate will be issued on completion of the course.

 

Course Content

LessonsStatus
1

Session One: Course Overview

2

Session Two: Defining Branding

3

Session Three: What Are You All About?

4

Session Four: Creating a Mission

5

Session Five: Creating a Vision of the Future

6

Session Six: Positioning Your Brand

7

Session Seven: Developing Your Style

8

Session Eight: Developing a Brand Name and Slogan

9

Session Nine: Creating a Visual Identity

10

Session Ten: Living Your Brand

11

Session Eleven: Connecting with Customers

12

Session Twelve: Launching Your Brand

13

Session Thirteen: Taking Your Brand’s Pulse

14

Session Fourteen: Performing a SWOT Analysis

15

Session Fifteen: Measuring Brand Health with a Balanced Scorecard

16

Session Sixteen: Middleton’s Brand Matrix

17

Session Seventeen: Interpreting Evaluation Results

18

Session Eighteen: Keeping the Brand Alive

19

Session Nineteen: Going Beyond the Brand

$99.99 $9.99

30-Day Money-Back Guarantee

Course features:

19 Modules

Full Lifetime Access

Available on Web and Mobile

Certificate of completion

(5 ratings)

898 Enrolled

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