Branding: Creating and Managing Your Corporate Brand

Cover the basics of branding, from visual identity and values to communicating to the designer and launch

$99.99

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Description

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This will get you started on the road to creating a perfect brand. This will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer. Then will focus on how to put your brand out there in the right way. We’ll also talk about how to keep your brand energized and alive with monitoring and evaluation tools. Learning objectives include:

  • Define what a brand is (particularly a strong brand) and what branding is about
  • Define various types of brand architecture and brand extension
  • Identify your brand’s products, the features of those products, and their values
  • Write a mission, vision, and style statement for a brand
  • Describe the basics of positioning a brand
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
  • Effectively plan an internal and external brand launch
  • Monitor and evaluate your brand, and understand how to respond to the results

Course Content

LessonsStatus
1

Session One: Course Overview

2

Session Two: Defining Branding

3

Session Three: What Are You All About?

4

Session Four: Creating a Mission

5

Session Five: Creating a Vision of the Future

6

Session Six: Positioning Your Brand

7

Session Seven: Developing Your Style

8

Session Eight: Developing a Brand Name and Slogan

9

Session Nine: Creating a Visual Identity

10

Session Ten: Living Your Brand

11

Session Eleven: Connecting with Customers

12

Session Twelve: Launching Your Brand

13

Session Thirteen: Taking Your Brand’s Pulse

14

Session Fourteen: Performing a SWOT Analysis

15

Session Fifteen: Measuring Brand Health with a Balanced Scorecard

16

Session Sixteen: Middleton’s Brand Matrix

17

Session Seventeen: Interpreting Evaluation Results

18

Session Eighteen: Keeping the Brand Alive

19

Session Nineteen: Going Beyond the Brand

1. YOU enroll and complete an online course

2. WE help someone get access to learning

3. TOGETHER, we provide new skills to the world

Thanks to you, every course you complete on Cudoo provides free learning to individuals with limited opportunities.
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