Building a Brand on Social Media

Identify social media platforms that fit your brand, craft strong messages that engage your audience, and evaluate and revise


SKU: bff9d0131106 Category: Tags: ,

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence. Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy. This will help you know how to:

  • Define terms related to social media branding
  • Create a strategy for your social media brand
  • Describe various social media platforms and identify what platforms fit your brand
  • Communicate effectively over social media
  • Deal with negative feedback and criticism
  • Create a social media playbook to guide brand ambassadors
  • Evaluate your brand strength and revise your strategy

Course Content


Session One: Course Overview


Session Two: Defining the Terms


Session Three: Building Your Social Media Branding Strategy


Session Four: Identifying Your Social Media Audience


Session Five: The Key Social Media Platforms


Session Six: Creating Brand-Focused Messages


Session Seven: Building Customer Trust


Session Eight: Developing a Communication Strategy


Session Nine: Reviewing and Revising

1. YOU enroll and complete an online course

2. WE help someone get access to learning

3. TOGETHER, we provide new skills to the world

Thanks to you, every course you complete on Cudoo provides free learning to individuals with limited opportunities.
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