COURSE DESCRIPTION
This course may be eligible for CEUs*
Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. This will help you know how to:
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from clickthroughs
- Decide whether they will write their own ads or enlist help
Course Content
Lessons
SESSION ONE: COURSE OVERVIEW
SESSION TWO: UNDERSTANDING ADWORDS LINGO
SESSION THREE: CREATING AN ADWORDS STRATEGY
SESSION FOUR: CREATING A PPC CAMPAIGN
SESSION FIVE: DESIGNING YOUR ADS
SESSION SIX: LOOKING AT SUCCESS
FREQUENTLY ASKED QUESTIONS
EXAMPLE CERTIFICATE
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Course features:
- 5 - hours
- Full Lifetime Access
- Certificate of completion
- 8589 Enrolled
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