Google Adwords Certification Course

Learn how Google AdWords work, what PPC means, how to select keywords and design a compelling Ad

 

$89.94 $14.99 one-time payment

4.5 (1,867 ratings) 8,589 students
COURSE DESCRIPTION
This course may be eligible for CEUs*

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. This will help you know how to:

  • Define Google AdWords and pay per click
  • Set up keywords lists and groups
  • Find tracking and statistical information
  • Describe conversions from clickthroughs
  • Decide whether they will write their own ads or enlist help

Course Content

Lessons

SESSION ONE: COURSE OVERVIEW

SESSION TWO: UNDERSTANDING ADWORDS LINGO

SESSION THREE: CREATING AN ADWORDS STRATEGY

SESSION FOUR: CREATING A PPC CAMPAIGN

SESSION FIVE: DESIGNING YOUR ADS

SESSION SIX: LOOKING AT SUCCESS

FREQUENTLY ASKED QUESTIONS

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Course features:
  • 5 - hours
  • Full Lifetime Access
  • Certificate of completion
  • 8589 Enrolled

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