COURSE DESCRIPTION
This course may be eligible for CEUs*
Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This course will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.
This will help you know how to:
- Describe the essential elements of a marketing plan, no matter the size of the business
- Apply tools and strategy to create a marketing plan that supports the growth of your small business
- Use six steps to create, implement, and review a marketing plan
- Leverage the best of Internet and social media marketing
Course Content
Lessons
Session One: Course Overview
Session Two: Marketing for Small Business
Session Three: Elements of a Successful Marketing Message
Session Four: The Marketing Cycle in Small Business
Session Five: Identifying Marketing Strategies
Session Six: Implementing Your Plan
Session Seven: Internet Marketing Basics
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Course features:
- 6 - hours
- Full Lifetime Access
- Certificate of completion
- 8589 Enrolled
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