COURSE DESCRIPTION
This course may be eligible for CEUs*
The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed however. In this comprehensive course, learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations. This will help you know how to:
- Apply the different purposes to strategic vs. tactical PR
- Design a PR strategy
- Develop strong relationships with reporters and journalists
- Take their communication skills to a higher level
Course Content
Lessons
Session One: Course Overview
Session Two: Public Relations
Session Three: Building Your PR Plan
Session Four: Structuring Messages
Session Five: Establishing Media Guidelines
Session Six: Managing the Media
Session Seven: The Press Release
Session Eight: PR and the Crisis
Session Nine: Social Media and Public Relations
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Course features:
- 7 - hours
- Full Lifetime Access
- Certificate of completion
- 8589 Enrolled
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