Basic Digital Marketing Course

This course may be eligible for CEUs*

Internet marketing is just what it sounds like: using the Internet to leverage your marketing strategy so that your company flourishes. If you are going to have an Internet marketing strategy, you need to be ready to establish or expand your digital presence and reach. First of all, it is important to understand how to market online and how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts.

This course touches on the definition of Internet marketing, how to create a marketing plan and extend influence, e-mail marketing, search engine optimization and online advertising,

OBJECTIVES

At the end of this course you will be able to:

• Determine how your Internet marketing strategy fits with your overall marketing plan
• Apply techniques to influence and engage your target market
• Weigh the value of using a distribution service for e-mail marketing campaigns
• Get started with search engine optimization
• Use online advertising to boost your marketing results
• Adjust your Internet marketing plan based on metrics and reporting

TARGET AUDIENCE

This course is designed for:

• Anyone who wishes to set up their own business
• Anyone who is new to marketing and wants to understand the basics

REQUIREMENTS

None/No previous knowledge required.

ESTIMATED COURSE DURATION

3 hours

COURSE SPECIFICATIONS

This course comes with 8 lessons consisting of text, interactive cards and quizzes.
It is a self-paced program available 24/7. Participants can learn at their own pace, anytime, anywhere and on any device.

CERTIFICATE

A participation certificate will be issued on completion of the course.

Frequently Asked Questions

• When will I receive my certificate?
  Once you have completed your course you can immediately log in to your account and download/print your certificate.
• How long is my certificate valid for?
  Your certificate has lifetime validity. It does not expire.
• How can I pay?
  Our subscriptions are processed by PayPal, Stripe, Apple Pay or Amazon Pay or you can use any Visa, Mastercard or American Express for payments. Cudoo does not collect or store your credit/debit card details.
• Is my payment secure?
  Your payment is totally secure. All payments are processed through a secure HTTPS web page using SSL. Cudoo never collects or stores your credit/debit card or bank details.
• How do I use Cudoo once I have paid?
  Once you have created your account and paid, you will receive a welcome email with a link to your learning platform so you can immediately start learning.

Example Certificate