Learn CRM – An Introduction to Customer Relationship Management

Identify who your customers really are and develop a checklist for readiness and success in CRM

$99.99 $9.99

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This course will help you introduce the different facets of Customer Relationship Management (CRM) to participants. It will also help you teach them how to identify who their customers really are, analyze the key components of CRM, and understand how it integrates within an organization.

This course will help you know how to:

  • Demonstrate an understanding of the terms and benefits of CRM on a company’s bottom line
  • Analyze the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
  • Describe how CRM creates value for organizations and customers
  • Consider developmental roles that have the greatest impact on CRM

Course Content


Session One: Course Overview


Session Two: Customer Relationship Management


Session Three: What CRM Is and Who It Serves


Session Four: Checklist for Success


Session Five: Requirement Driven Product Selection


Session Six: Considerations in Tool Selection


Session Seven: Strategies for Customer Retention


Session Eight: Building the Future


Session Nine: Homegrown vs. Application Service Provider


Session Ten: The Development Team


Session Eleven: Evaluating and Reviewing Your Program

$99.99 $9.99

30-Day Money-Back Guarantee

Course features:

11 Modules

Full Lifetime Access

Available on Web and Mobile

Certificate of completion

(5 ratings)

916 Enrolled

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