CategoryProfessional Development

What is Dayparting and Why You Need To Know

What is Dayparting and Why You Need To Know

This broadcasting term has been completely high jacked by the mobile marketing gurus. Dayparting: dividing the day into several parts and providing unique programming during each. Since the world went mobile, suddenly Dayparting has expanded over 24 hours, for both viewing and e-commerce, and reduced down to Microparting messages.

Brazilian Business Culture: Do’s and Don’ts

Brush Up On Your Brazilian Business Etiquette

Whether flying into Brazil on business or connecting digitally, the single most important thing you need to know is:
Brazilians negotiate and make business with people, not companies. Brazilians would also do almost anything for close friends. They even have a saying for that: “For friends – everything. For enemies – the law.”

How to be An Extraordinary Executive or Personal Assistant

How to be An Extraordinary Executive or Personal Assistant

Behind every great leader is a great personal assistant. Technologies such as e-mail, voice mail, mobile devices, and online calendars have allowed managers at all levels to operate with a greater degree of self-sufficiency. Combine this with a need for cost efficiency and lower headcount, and it becomes more difficult to justify a personal assistant.

How To Maintain Your Integrity In The Workplace

How To Maintain Your Integrity In The Workplace

Ethics are involved in many of our professional decisions everyday and they affect us as individuals and also those around us. In some of the toughest moments, it can be hard to maintain your integrity. The Oxford English Dictionary defines ethics as: “The moral principles governing or influencing conduct.” When we are dishonest, not only do we lose the trust of others, but we also undermine our...

Top Tips About Japanese Business Etiquette and Cultural Intelligence

Top Tips About Japanese Business Etiquette and Cultural Intelligence

Essential business etiquette and cultural intelligence of the Land of the Rising Sun, Japan.  Customer service in Japan is a highly developed art form, and it is not surprising to know that a same level of service would be expected whilst abroad. Bring on Japanese “Omotenashi” (Service – Japanese-style!). “Omotenashi” means “to welcome guests wholeheartedly.” It comes from the...

How To Develop Your Emotional Intelligence

How To Develop Your Emotional Intelligence

Where an IQ can get you that job, it’s emotional intelligence (EQ) that gives you the ability to connect with others and manage your emotions and that of others; that determine how successful you are in life.

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