All businesses aim to get customers through as many doors as possible. Marketing is the primary channel to attract clients and generate leads. Businesses still use traditional ways like advertising on billboards to attract customers. However, most savvy companies rely on digital marketing to reach their clients and generate leads. The world has entered the digital era, and the COVID-19 pandemic forced us into the digital space. Digital marketing refers to achieving marketing goals through applying digital technologies like websites, mobile apps, social media, search engines, and automation. Here is the importance of digital branding in 2021.
- Reach More Potential Clients. Unlike traditional advertising methods like TV and print media, digital marketing allows you to reach your audience where they already are spending their time. Studies prove that an average person spends twice as much time on the internet as they do in front of a TV. In 2020, the global population of those using the internet grew by 298 million to 4.5 billion. As such, digital marketing provides a wider reach than traditional methods in 2021.
- Targeting. Audience targeting is presenting your campaign to your ideal customers. The traditional way allowed you to erect a billboard in a specific area. While the billboard may be visible to everyone passing by, it can also be irrelevant to many people. With digital marketing, you can use platforms like Facebook to drill down and only pay for your ad to show to the most relevant people. Platforms like Facebook and Instagram have algorithms that can analyze people you have engaged with in the past, helping you find new cold customers.
- Affordable. Traditional marketing methods provided a financial burden to small and medium-sized businesses. Digital marketing has changed that paradigm by making it affordable for all business owners to market their companies. For $5 a day on Facebook, you can reach about 1,000 hyper-targeted people. Google is another affordable place to market your business. With $2 per click, you can drive searches to your website. However, you must ensure that you optimize your campaigns correctly, select the keywords strategically, and choose an easy-to-remember domain name to rank high on Google. BrandSnag can help you find the right name for your website.
- Interact with Potential Customers. If you are a business owner, you probably know that customers are more likely to share a negative experience than a positive one. Digital marketing provides you with an opportunity to address and resolve any customer issues instantly. You can use your social media pages to show your brand’s true colors, build strong brand loyalty, and develop direct relationships with your customer. With digital marketing, you can quickly turn your customer into a promoter. You can also use social media to know the current trends in the industry and stay ahead of the curve with product launches and drive more traffic.
As you can see, digital marketing brings lots of advantages to your business. You do not have to use all of them at once. You can start small and work your way up.
Joseph Yaghi
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