Establishing a video production agency in London is only half of the story. It’s now time to get the word out and market your business. Granted, video production agencies are a dime a dozen.
More people are realizing their passion for technology as more companies are looking to video production as their main method of marketing. As such, you need to do all that you can to set your business apart.
Here are a few options for you to consider:
Create a brand and a logo
Your logo is something personal to your brand. As such, you will not be able to identify it with other similar brands. It provides an aspect of uniqueness that you will not find elsewhere. Remember, your ultimate goal is to have your business recognized all over London.
The first step is to take an inventory of your business’ value proposition (what your business can offer its customers) as well as the values that define it. Once you determine this, you can hire a designer to create your logo based on these elements. This will help in building your business’ reputation.
Have a website
It is imperative for every video production agency in London to have a website. This is the digital face of your business. As such, it should be functional, accessible, user-friendly, and attractive. Even without a lot of capital, you can still come across designers that will create your website for little cost.
Ensure that you include all relevant information on your websites such as your contact information and service pricing. This will make it easy for you to interact with your potential customers and vice versa.
Embrace Google
You can always use Google to your advantage to promote your business. All you need to do is create an account with Google Places and Google Business for your business to be recognized in London.
Remember, a handful of people search for businesses online, therefore, it is best to have an online presence. While signing up, you will include your business information, the products and services that you offer, and relevant pictures. This will increase the number of inbound links to your website.
Optimize, optimize, optimize!
While we are still on the subject of promoting your business online, it is best to optimize. It goes without saying that your website will not be of use if it cannot be found. Its purpose is that of generating online traffic. Therefore, your goal should be showing up on the first page of Google search results.
Let’s be honest, no one really clicks on the second page. As such, you need to brush up on your SEO techniques by updating your site frequently using the right content. Worry not! If the creative juices are not flowing, you can always hire a freelance writer and SEO expert to get the job done.
Go mobile
In this technology era, not having a mobile app for your business is a faux-pas. If your leads can access your website on the go, then you can easily convert them into your customers.
A mobile app will always put you one step ahead of your London competitors. Additionally, mobile apps will also increase the visibility of your business.
Have an email list
As a small business, you may not realize the benefit of email marketing or having an email list. It is the best way to leverage your website. You only need a simple sign-up form on your website, which will motivate users to sign up and receive regular updates about your services.
This will allow you to access a larger customer base. Through this list, you can also learn more about your customer preferences. Remember to include the question “how did you hear about the business” so that you can double down on your market research.
Use videos to your advantage
Yes, you read that right! It’s a little unorthodox to run a video production agency and not experience the power of video marketing. Go the extra mile to show how videos can impact your customers’ business by showing them your own track record of success.
To capitalize on this method, be sure to use influencers to endorse your videos as well as your business.
The Bottom Line
Running your own video agency can be overwhelming and complicated. Apart from providing the best services and keeping your clients happy, you have to think of the best ways to promote your business.
Adopt any of the aforementioned methods and you will enjoy the uniqueness of your business success.
Joseph Yaghi
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