As a marketer, using Instagram is one of the best ways to gain a considerable following. Using hashtags is a strategy that will give you an edge in your campaigns. It enables you to get a huge following, be discoverable, create brand awareness, and categorize your content. Here are useful tips you can use to grow your Instagram account with hashtags.
1) Getting The Right Hashtags
It is not every trending hashtag that will work for your brand. Therefore, it is good to research the right hashtags to help reach your target audience and have them engage in your posts. You can find out by finding out the relevant topics in line with your business trends and use them.
However, research is not as easy as a task. It will take time, and that means putting other duties aside. You do not have to do all the work as the Task Ant hashtag generator can help you find the right hashtag for your posts.
Using the tool is simple as you enter a hashtag, and it researches all those related to your search. You can then use the suggested hashtag that will have an impact on your marketing strategy. It also allows you to organize the hashtags into sets that you can update and use later.
2) Know The Number Of Hashtags To Use
You can use several hashtags on a single post, but they should not exceed 30. You have to be strategic on how you use the hashtags so that it is not about how many you have but the information you pass across through them. Using hashtags daily helps improve interaction with your audience.
3) Avoid Using Banned Hashtags
Instagram has a set of terms and conditions that every user should be aware of before they use the platform. In fact, when you download and use the app, you are automatically agreeing to these terms and services. Among them is banning some hashtags. It could be a temporary or permanent ban to keep the tags off the search results. Offensive, violent, hate groups, and organized crime hashtags are some of those that can be on the ban list.
Some tags may get a ban – not necessarily because they are negative but due to misuse or overuse. It would be best to avoid using any banned tags by researching on their lists, as using them can prevent your posts from appearing to people who do not follow you.
4) Use A Hashtag On Your Stories
Using hashtags on your Instagram stories has a higher success rate than using them on videos or images. Using geographical tags works effectively, but use stickers and use only one for each video or photo. These tags enable your stories to reach people based on the places you tag and work effectively to promote your brick and mortar business.
Using tags allows you to engage your audience, but it helps it grow as each person tags a friend who might be interested in your post.
5) Build Communities
You can use hashtags to reach out to a specific community that will boost your brand’s engagement and visibility. An active community will take up the conversation and help them reconnect. People will share their experiences using the hashtags and have a conversation going along, thus putting you on the frontline.
Conclusion
To get the right tags for communities, you need to know your audience well. You will then understand what tags they use when discussing your brand. To get the best out of this, you can offer giveaways or anything that might interest your followers and respond positively and quickly.
Andrie Steliou
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