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What is Dayparting and Why You Need To Know

What is Dayparting and Why You Need To Know

This broadcasting term has been completely high jacked by the mobile marketing gurus. Dayparting: dividing the day into several parts and providing unique programming during each. Since the world went mobile, suddenly Dayparting has expanded over 24 hours, for both viewing and e-commerce, and reduced down to Microparting messages.

Top 10 Takeaways From ATD 2016 Conference & Expo

Top 10 Takeaways From ATD 2016 Conference & Expo

Each year, when we attend the ATD Conference and Exposition, we have a fuzzy feeling inside, proof of our passion for the training and development industry. Each year, the show is bigger and better. After three incredible days in the ATD buzz, we’ve come back to our desks filled with inspiration.

Brazilian Business Culture: Do’s and Don’ts

Brush Up On Your Brazilian Business Etiquette

Whether flying into Brazil on business or connecting digitally, the single most important thing you need to know is:
Brazilians negotiate and make business with people, not companies. Brazilians would also do almost anything for close friends. They even have a saying for that: “For friends – everything. For enemies – the law.”

How to Read Digital Body Language

How to Read Digital Body Language

The average B2B customer has completed more than one-half of the purchase decision-making progress PRIOR to engaging a sales person directly, and at the upper limit this can be as high as 70%. The modern buyer starts with their own online research as a jumping off point for the exploration and discovery process. Difficult to read body language if you are not in front of your buyer!

How to be An Extraordinary Executive or Personal Assistant

How to be An Extraordinary Executive or Personal Assistant

Behind every great leader is a great personal assistant. Technologies such as e-mail, voice mail, mobile devices, and online calendars have allowed managers at all levels to operate with a greater degree of self-sufficiency. Combine this with a need for cost efficiency and lower headcount, and it becomes more difficult to justify a personal assistant.

How To Maintain Your Integrity In The Workplace

How To Maintain Your Integrity In The Workplace

Ethics are involved in many of our professional decisions everyday and they affect us as individuals and also those around us. In some of the toughest moments, it can be hard to maintain your integrity. The Oxford English Dictionary defines ethics as: “The moral principles governing or influencing conduct.” When we are dishonest, not only do we lose the trust of others, but we also undermine our...

Why Should You Learn An Additional Language?

Why Should You Learn An Additional Language?

The Importance of Learning Another Language Learning a new language has a great many advantages. Apart from the requirement from some institutions to learn a foreign language, many individuals are pursuing second and even third language options for a number of reasons. There is a great deal of self-fulfillment and accomplishment in discovering and mastering another language through an online...

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