French, a top language in the culinary scene is also the official language in 57 countries spread across 5 continents.
This broadcasting term has been completely high jacked by the mobile marketing gurus. Dayparting: dividing the day into several parts and providing unique programming during each. Since the world went mobile, suddenly Dayparting has expanded over 24 hours, for both viewing and e-commerce, and reduced down to Microparting messages.
Whether flying into Brazil on business or connecting digitally, the single most important thing you need to know is:
Brazilians negotiate and make business with people, not companies. Brazilians would also do almost anything for close friends. They even have a saying for that: “For friends – everything. For enemies – the law.”
The average B2B customer has completed more than one-half of the purchase decision-making progress PRIOR to engaging a sales person directly, and at the upper limit this can be as high as 70%. The modern buyer starts with their own online research as a jumping off point for the exploration and discovery process. Difficult to read body language if you are not in front of your buyer!
Behind every great leader is a great personal assistant. Technologies such as e-mail, voice mail, mobile devices, and online calendars have allowed managers at all levels to operate with a greater degree of self-sufficiency. Combine this with a need for cost efficiency and lower headcount, and it becomes more difficult to justify a personal assistant.