Google rarely tips off users on changes it plans to make when it comes to ranking sites. Site owners, webmasters, and marketers are always thrown in limbo when they wake up and find new ranking algorithms in place. To stay updated with these changes, they learn as fast as possible, and the skills acquired help them anticipate future changes and update existing ones.
In a twist of events, Google announced it would introduce the page experience update where sites would be ranked depending on their users’ experience.
This has given them ample time to prepare well in advance before the new ranking algorithm takes effect. So what does this mean for marketers?
It is Time to Learn
New algorithms by Google mean a significant shift to sites ranking. As digital marketers, it is time to learn what these changes entail. This will help you stay ahead of the competition as your content and site will rank higher than the rest. Google Page Experience revolves around page loading speed, site mobile-friendliness, usability, and safe browsing. Adding this to your skillset will see you score higher. You can learn by searching for content online, through webinars, or content provided by Google on the said topic.
New Opportunities
Before these changes take effect, each site owner is hopeful their site will have met the required standards. This mad rush to comply will see more and more website owners approach marketers to check their compatibility as many barely understand the metrics applied behind the scenes for their site to rank high. For marketers, this is the time to make hay since understanding what is needed is an added advantage. Proving to clients that you fully understand the metrics gives your potential clients confidence, even for future projects.
Shift Marketing Tactics
Previously, Facebook introduced the AMP framework for a better user experience, which websites will undergo. With previous experience from Facebook, you can jump market your skills to website owners. Additionally, integrating different marketing platforms such as social media, affiliate marketing, and SEO marketing would help reduce competition due to diversification. It would also help increase revenue since you have a lot more to offer than the page experience update skills.
Halt and Watch
Page Experience, being the new kid on the block might sound like an attractive thing to try, but it never hurts to take your time. Watch how other sites are affected by the said changes before embarking on the same. This helps you analyze and learn how the algorithm works to help avoid costly mistakes. Additionally, your site might have adhered to the requirements set, and any adjustments made to it might ruin its ranking.
Review Your Site
As a marketer, you need to sell tried and proven methods to your potential customers. Start by reviewing your site and make the necessary changes. This helps you use it as a sample and give your customers a real experience of what to expect if you worked on their site. Additionally, it helps you rank better for visibility and more chances at landing clients.
Joseph Yaghi
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